| 3G营销成植绒机械行业发展生命线 |
| 添加时间：2017/9/16 17:12:15 浏览次数： |
| 植绒机又称高压静电发生器，就是利用静电植绒的原理用来生产植绒产品的一种机器，在纺织行业得到了广泛应用。近年来，受到国际纺织业贸易加剧、人民币升值、原材料价格不断上涨、劳动力成本上升、劳动力缺乏等诸多因素的影响，整个纺织行业都面临着巨大的发展压力，植绒设备行业也因此行情低迷。 Flocking machine, also known as high-voltage electrostatic generator, is the use of electrostatic flocking principle, used to produce flocking products of a machine, in the textile industry has been widely used. In recent years, by the international textile trade intensified, the RMB appreciation, rising raw material prices, rising labor costs, labor shortage and many other factors, the textile industry is facing great pressure, flocking equipment industry and therefore the market downturn. 行业专家李丹指出，虽然植绒设备产品的国内和国外大约各占50%，但在全球经济恶化的情况下，植绒设备企业的发展也受到一些影响，尤其在传统线下市场，植绒设备企业销路不畅、行业利润下降。植绒设备行业的发展关键在于创新营销，开拓销售渠道，提高产品销量和应对危机风险的能力。 Industry experts Li Dan pointed out that although the domestic and foreign products flocking equipment about each accounted for 50%, but in the deteriorating global economic situation, the development of flocking equipment of the enterprises also have some impact, especially in the traditional offline market, flocking equipment business sales are sluggish, industry profits decline. The key to the development of flocking equipment industry lies in innovative marketing, opening up sales channels, improving product sales and coping with the risk of crisis. 受今年宏观大形势的影响，国内植绒设备企业的订单和利润都有所下降。面对这种行业洗牌，不少企业突破传统发展思维，积极上线3G移动互联网，依托植绒机械(zrzx.net)这一平台创新营销模式，成功打开了3G移动互联网这一潜力无限的新市场。 Affected by the macro situation this year, orders and profits of domestic flocking equipment enterprises have declined. In the face of the industry reshuffle, many enterprises break through the traditional development thinking, actively launched 3G mobile Internet, relying on the flocking machinery (zrzx.net) platform of this innovative marketing model, successfully opened the market of 3G mobile Internet this infinite potential. 李丹指出，自2009年移动互联网跨国3G元年以来，依托智能手机等移动终端设备而蓬勃发展的3G移动互联网成为继实体店和互联网电子商务之后的第三大新兴市场，不断涌现的行业信息平台也成为企业创新营销的主要平台，在这种形势下，植绒设备行业触网3G移动互联网，有助于植绒设备企业跳出了传统线下市场的包围圈，打开全新的发展局面。 Li Dan pointed out that since the global mobile Internet since 2009, the first year of 3G, 3G mobile Internet mobile terminal equipment based on intelligent mobile phone and the vigorous development of the third major emerging market after the store and the Internet and e-commerce industry, the emergence of information platform has become the main platform of enterprise marketing innovation, in this situation, flocking equipment industry net 3G mobile Internet, to help enterprises out of the encirclement flocking equipment under the traditional line market, open a new development situation. 以“植绒机械”行业信息交互平台为例，植绒设备入驻该平台后，可借助该平台的媒介传播优势，进行跨地域、光面积、高时效的信息传播，展示企业形象和推广宣传植绒设备产品，从而实现企业与3G用户的无缝对接，充分挖掘3G移动互联网的潜在客户，提高植绒设备企业产品销量和知名度。 The information exchange platform for machinery industry as an example, flocking equipment "settled in the platform, with the advantage of media communication platform for information dissemination, cross regional, area, high light aging, display of corporate image and promotion of flocking equipment products, so as to achieve seamless business and 3G users, potential customers to fully tap the 3G of mobile Internet, improve enterprise products flocking equipment sales and popularity. 李丹认为，3G移动互联网对于植绒设备行业属于新兴市场，未来发展空间巨大，植绒设备企业要向突破传统线下市场的发展局限，抢占3G移动互联网市场先机，关键在于3G营销体系的构建，为此，“植绒机械”这样的行业信息交互平台应当受到植绒设备企业的重视，积极上线入驻该类行业信息交互平台。 Li Dan believes that the 3G mobile Internet for flocking equipment industry is an emerging market, a huge space for future development, flocking equipment enterprises to break through the traditional development limitations of the line of the market, to seize the 3G mobile Internet market opportunities, the key lies in the construction of 3G, the marketing system for the industry machinery such as information exchange platform should be flocking equipment the attention of enterprises, actively settled on-line information exchange platform of this kind of industry. |
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